Love your skin.
Gone are the days of covering it up. Good riddance. We believe that healthy skin is the best thing you can wear at every age, and it all begins with the most pristine and effective plant botanicals that nature has to offer. This is why we work with sustainable farms that grow pure, organic ingredients to give your skin just what it needs–and nothing it doesn’t. We formulate our products without synthetic chemicals, fragrances, parabens, phthalates, or over 2,000 other harmful chemicals.
We treasure the environment.
Our natural ingredients depend on a healthy planet. Our packaging experts identify the lowest impact materials that are the most sustainable. We only use bottles made with recycled glass, never plastic, and our uncoated, recyclable boxes are made from post-consumer materials. Our suppliers utilize solar and wind energy to minimize our environmental impact. And for every bottle sold we partner with nonprofits to plant a tree.
Our formulas are based in science.
Our scientists and researchers identify the most effective botanicals that produce tangible results. We spend months, and sometimes even years, testing formulas on ourselves and other wonderful humans to ensure they meet the highest standards of efficacy and quality. We only release products that we have already added to our own skincare routines. We are Leaping Bunny Certified™, meaning that we never test on animals and neither do any of our suppliers.
We are a brother-sister company.
After working in the beauty industry, Greg was disturbed by the chemicals and synthetics big brands used in their products. In 2016, he began making face oils in his tiny New York kitchen, testing over 100 formulas. Friends and family volunteered to test the initial batches.
When Greg’s sister Margi was struggling to become pregnant due to a hormonal disorder, she learned that synthetics and plastics were the most likely cause. This experience underscored the importance of healthy, all-natural, effective skincare routines–and Naked & Thriving was the only skincare she trusted.
For the first eleven months after launching, Greg filled, labeled, and shipped every bottle himself. When the company grew and left the kitchen, Margi—an accomplished artist—joined the small team as a partner and creative director. Every element of Margi’s design, from the hand-lettered logo to the verdant illustrations on the bottle, embodies our mission of bringing you the purest botanical skincare without synthetics, plastics, or other harsh chemicals. With a personal, family commitment to safe, all-natural skincare—and ever-increasing goals for sustainability and making the world a better place—Margi and Greg are a brother-sister team working to bring effective natural skincare to everyone.
Our Promise
Naturally-Derived • Vegan • Cruelty-Free • Born in the USA • Free of 2,700+ Harmful Ingredients